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Wine List Consultancy and Team Training 

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Is consultancy for you? 

 

If you are an independent hospitality business that would like to improve your wine and overall drinks offering, then do read on!

 

Not every business suits having a trained somm on the floor, and sometimes your payroll obligations simply don’t allow it. But, having a balanced, interesting and engaging drinks list, and a team with solid knowledge, is invaluable in every business: It enhances the experience of guests and builds their loyalty, gives your team more satisfaction in their roles, and is invariably a revenue builder. 

 

My services are varied and entirely tailored to your business. I offer the following, as individual or ongoing services:

 

  • New-opening wine-lists or complete rewrites of your current lists

  • Foundational or ongoing training for your FOH teams, enabling them to offer informal, knowledgeable and engaging wine advice to guests, whatever their current level of knowledge

  • Seasonal updates to your lists, and corresponding training

  • A focus on wine, or work on whole beverage lists

  • One-off advice, e.g. pairings for a special event, or a hand thinking ahead about wines that work with the next seasons menu

  • Pairing advice for your set menus on an ongoing basis

  • Advice on other sections of your drinks lists, for example, if you would like to increase the quality of your alcohol-free offering 

 

Each consultation is specifically designed around what works in your business; there is certainly not a one-size-fits-all formula. How much your guests are willing to spend, how many bottles works for you, the margins you are seeking, the knowledge level your team are at, and a myriad of other factors, are all important considerations. 

 

Do make an enquiry, and I’ll get back to you with rates for whatever services you may be interested in, with absolutely no obligation. Use the form below, or drop me an email at aimee@curvewine.co.uk. A note that no enquiry is too small, I’m happy to help in any capacity.

Make an enquiry, here: 

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Me and My Credentials

I have been a certified sommelier with the Court of Master Sommeliers since 2015, and have also been a certified sake sommelier (Sake Sommelier Association) since 2016. I also have a thorough knowledge of beverages in all categories, with a particular soft spot for Belgian beers. I am also strongly of the belief that a strong alcohol-free selection on a list can really make a difference to revenue and guest loyalty. I consider my greatest strength to be in food & drink pairings, and probably few things make me happier in my work than truly harmonious pairings. 

 

In 2022 I was included as one of the 100 most influential women in hospitality, in a list by Code Hospitality. This was in the category of beverage and specifically referred to the quality of my drinks list. I have managed lists in various venue-types and parts of the world for a decade or so, and have worked in hospitality over the last twenty years in everything from branded pubs, to retail, to very fine-dining. Most of you will know me from the pub/ restaurant I most recently co-owned, The Moorcock Inn, Norland, which I’m proud did achieve a fair bit of acclaim in its time.

My experience is not limited to being knowledgeable about wine, but about wine within hospitality businesses. It's also not limited to city venues; lots of my work has taken place in rural destination restaurants, so I'm familiar with writing lists that work for the spectrum of local communities and destination diners. 

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